Below are examples of past consumer trends articles.
The overall incidence of ordering a beverage (not including tap water) with a commercial foodservice meal/snack slipped from 77 percent of the occasions in 2007 to 74 percent of occasions in 2011. Some beverages have grown in popularity over that time span, but their growth was not nearly enough to offset the serving decline of other, more popular beverages.
CREST® for the Hispanic Market
Full Service Restaurants - Stop the Leaky Bucket
A Look at Influencers of Restaurant Visits
Beverage Alcohol Report (BAR)
While convenience store operators are well developed in meeting consumer needs for convenience - and especially good at getting customers in and out quickly on the way to work - food quality had not kept up with competitive offerings. Realizing that this was a growth opportunity, many convenience store operators have placed more emphasis on, not only improving the quality of the food and beverage offerings, but also offering consumers more options that compete directly with other fast food concepts. This along, with more focus on providing consumer incentives in the form of deals has help these concepts drive traffic, particular at the morning and snack related occasion.
In addition to using c-stores to satisfy morning meal and snack needs, consumers have also continued use other retail outlets, supermarkets in particular, to satisfy their need for a convenient meal solution at dinner time. They indicate that a meal purchased at supermarket meets their expectations in terms of food quality (fresh ingredients), good tasting food, and at reasonable and affordable prices.