Below are examples of past consumer trends articles.
Consumer Taste Perceptions of Menu Items Described as Healthy
Information revealed in a concept test we conducted in 2007 continues to be relevant today for marketers who are considering the addition of healthy options to their menus. The intent of the test was to evaluate the appeal, believability, and importance of "healthful" attributes (described as natural, hormone-free, organic, etc.) of a "healthy" menu item vs. a regular menu item.
The area found to be among the most challenging for those planning to extend their menus to include more healthy options was the matter of taste as associated with the menu item perceived as good for you and healthy.
April 2012
Understanding Combo Meal Purchase Behavior
March 2012
CREST for the Hispanic Market
February 2012
Beverage Alcohol Report (BAR)
January 2012
The Growing Divide: Restaurant Behaviors of the Financially-Comfortable and Financially-Strained
September 2011
Satisfying Our Taste for Beverages
September 2011
Fast Casual Report
Convenience Stores See Increases in Morning Meal and PM Snack
While convenience store operators are well developed in meeting consumer needs for convenience - and especially good at getting customers in and out quickly on the way to work - food quality had not kept up with competitive offerings. Realizing that this was a growth opportunity, many convenience store operators have placed more emphasis on, not only improving the quality of the food and beverage offerings, but also offering consumers more options that compete directly with other fast food concepts. This along, with more focus on providing consumer incentives in the form of deals has help these concepts drive traffic, particular at the morning and snack related occasion.
In addition to using c-stores to satisfy morning meal and snack needs, consumers have also continued use other retail outlets, supermarkets in particular, to satisfy their need for a convenient meal solution at dinner time. They indicate that a meal purchased at supermarket meets their expectations in terms of food quality (fresh ingredients), good tasting food, and at reasonable and affordable prices.
