Consumer Trends
Consumer trends articles provide expert analyses of key industry issues in order to help foodservice manufacturers and operators better understand their consumers and market.

Below are examples of past consumer trends articles.

Popular beverages face uphill battle to recover lost servings

The overall incidence of ordering a beverage (not including tap water) with a commercial foodservice meal/snack slipped from 77 percent of the occasions in 2007 to 74 percent of occasions in 2011.  Some beverages have grown in popularity over that time span, but their growth was not nearly enough to offset the serving decline of other, more popular beverages.

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Foodservice Reports
In-depth special reports cover the issues, topics, and trends shaping the foodservice industry today and tomorrow.

October 2012
Boomers and Beyond - Targeting Consumers Driving Restaurant Demand

October 2012
CREST® for the Hispanic Market

September 2012
Full Service Restaurants - Stop the Leaky Bucket

August 2012
A Look at Influencers of Restaurant Visits

July 2012
Online Marketing

April 2012
Beverage Alcohol Report (BAR)

Industry Snapshots
Industry snapshots present information from NPD’s CREST® service, which continually tracks consumer use of restaurants and non-commercial foodservice outlets, and other NPD foodservice research.

Convenience Stores See Increases in Morning Meal and PM Snack

While convenience store operators are well developed in meeting consumer needs for convenience - and especially good at getting customers in and out quickly on the way to work - food quality had not kept up with competitive offerings. Realizing that this was a growth opportunity, many convenience store operators have placed more emphasis on, not only improving the quality of the food and beverage offerings, but also offering consumers more options that compete directly with other fast food concepts. This along, with more focus on providing consumer incentives in the form of deals has help these concepts drive traffic, particular at the morning and snack related occasion.

In addition to using c-stores to satisfy morning meal and snack needs, consumers have also continued use other retail outlets, supermarkets in particular, to satisfy their need for a convenient meal solution at dinner time. They indicate that a meal purchased at supermarket meets their expectations in terms of food quality (fresh ingredients), good tasting food, and at reasonable and affordable prices.

NPD Food Chart

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