Fast Casual Report — See Why They’re Winning
Fast casual restaurants now account for 5 percent of the QSR marketplace. What are they doing right?
A decade ago, when fast casual restaurants hit the restaurant scene, they generated considerable industry attention. Positioned as a fresh alternative to traditional fast food, with attention placed on food quality and service, many grew quickly. Continued growth even in the face of a slower economy has the industry wondering what these restaurants are doing right and how that translates to other segments.
A growing market — get your fair share!
The report answers these critical questions — and the ones on your mind:
- Why has fast casual traffic grown, when rest of the industry is suffering losses?
- What is the appeal, by age, gender, and income group?
- What differentiates fast casual from other fast food places?
- Why and when do consumers visit?
- What roles do atmosphere and ambiance play?
- Which restaurants are most vulnerable to losing traffic to fast casual restaurants?
- Which chains compete most strongly against them?
Uncover what fast casual restaurants are doing right, and learn from their winning strategies.
For more information about NPD foodservice reports phone +1.866.444.1411 or email contactnpd@npd.com
Reaching The Millennial Generation Report
Uncover your best opportunities among consumers ages 18 to 29.
Despite spending more than $73 billion on foodservice meals and snacks last year, young-adult consumers ages 18 to 29, or "Millennials," were hit especially hard by the U.S. economic downturn. At a time when careful spending is the name of the game, it's critical for you to find effective ways to communicate with this important consumer segment.
The Reaching The Millennial Generation Report delivers new information and analysis from consumers and our team of foodservice analysts. You'll get a clear view of what motivates and satisfies Millennials when it comes to foodservice meals and snacks.
You can use it to . . .
- Understand what distinguishes Millennials from other generational groups, so you can target them directly with appropriate messaging
- Learn how they spend their time, the places they frequent, typical weekday activities, TV/movie viewing habits, the music they listen to, books/magazines they read, and where they get their news
- Discover what would entice them to visit restaurants more often, so you can adjust your programs going forward
For more information about NPD foodservice reports phone +1.866.444.1411 or email contactnpd@npd.com
The Changing Consumer Mindset: What it Means to the Restaurant Industry
As the foodservice industry works to recover from the Great Recession, marketers know they're dealing with a "new normal." Employment, income, financial situation, and other factors contribute to the overall consumer mindset – and lately, the mindset has been fixed on cautious spending.
The Changing Consumer Mindset report divides U.S. foodservice customers into two groups, "Optimists" and "Controlled Spenders," to help you understand the current consumer mindset and what it means for the restaurant industry. It delivers data from a range of sources – from our own CREST® and The Economy Tracker to the U.S. Bureau of Labor Statistics and The Pew Research Center.
You get a new view of consumers' attitudes about the economy, concerns about specific social issues, and outlook on their financial situation. It's new information straight from consumers.
- Understand consumers' current mindset and create messages that resonate with them
- Discover how consumers are changing their behaviors at restaurants, as input for more reliable strategic planning
- Learn what would entice consumers to visit more often, so you can adjust future marketing programs and messaging
For more information about NPD foodservice reports phone +1.866.444.1411 or email contactnpd@npd.com
Consumers Define Healthy Eating When They Go Out To Eat
To meet your customers' needs and address legislative pressure, you first must understand what healthful eating really means to your customers. The NPD Group's latest report delivers new information about how healthy eating varies by type of restaurant. It also offers an in-depth view of consumers' perceptions about their own healthy-eating habits.
Armed with the new report, Consumers Define Healthy Eating When They Go Out To Eat, you can make fact-based decisions about possible menu modifications and new product introductions. After all, when you understand what your customers want and need, it's easier to communicate how your company can help them eat healthier.
- With this report, you'll find out the answers to these questions and more:
- How do consumers define a healthy foodservice meal?
- Which features of a healthy meal are most important to them?
- How do consumers rank specific features of healthy foodservice meals?
- How do healthy meal descriptions differ, based on different foodservice segments and categories?
- What types of foods would be part of a healthy lunch or dinner?
- How important is nutritional information, and what is the source of this information?
- Which nutrients receive the most attention from consumers?
- To what extent do consumers perceive they consume healthy meals in home versus away from home?
For more information about NPD foodservice reports phone +1.866.444.1411 or email contactnpd@npd.com
Satisfying Our Taste for Beverages
While certain beverages have fared relatively well and even grown in commercial foodservice recently, these gains have not offset lost orders for other beverages.
From hot coffee to frozen drinks, our new report explores beverage sales in commercial foodservice. You'll find out where the losses are occurring, so you can develop more targeted promotional messages and turn this trend around.
- Which visit situations are most responsible for beverage-revenue losses
- Where gains are occurring for specific beverages that have recently fared well
- How recent trends in deal use have influenced beverage trends
- To what extent high- or low-propensity beverage consumers are responsible for beverage service losses and gains
- Consumers' top reasons for not ordering beverages
For more information about this report, contact us at +1.866.444.1411 or email contactnpd@npd.com.
